Decided that we are going to take turns playing ‘boss’. Kevin has Monday, Wednesday, Friday and I have Tuesday, Thursday, Saturday. So we are going back to explore Social Media. On Tuesday, I decided to create a little competition using adwords. We had no landing pages, no specific product idea, no adword accounts, no google analytics. Originally, I said by the end of the day 8 hours, but extended it for 24 hour period.
- Impressions (worth 1 point)
- Clicks (worth 1,000 points)
- Sign up (worth 10,000 points)
Kevin:
- $75 free credits from hostmonster
- assigned domain asidenote.com
- used facebook, adwords, blogs, craigslist, forums
- RESULT: $3.16 facebook ad
- RESULT: 0 clicks, 600 impressions, $0 google ads
Christine
- $100 free credit from google
- assigned domain knapkins.com
- used adwords
- my resource restraint was time and soget my ads up as soon as possible
- used content from industry expert Jeremiah Owyang
- RESULT: 152,104 impressions, 15 clicks, $8.16 google ads
- PS: I WON 🙂
The Making of knapkins.com 