Google Analytics

General Analytics (July 1 to July 10)

New vs. Returning

• New (2:37 mins, 10 pages)
• Returning  (6:48 mins, 22 pages)

Engagement

• 1-3 mins (average 12 pages)
• 3-5 mins ( average 24.6 pages)

LEARNING:

• add engagement at 10-12 pages
• push them to signup at 25 pages (show ‘foodie’ status trophy)

Email Invitation to Join Knapkins (sent July 6)

Split Test A: 50 email 

• Subject Line: “Katie, Love you blog!”
• Signup Link: 31 clicks (2:55 mins, 22 pages)
• Duel Link: 3 clicks (3:22 mins, 58 pages)
• Popular Link: 1 click (0:27 mins, 5 pages)

Split Test B: 50 email 

• Subject Line: “Katie, you are invited!”
• Signup Link: 27 click (1:56 mins, 9 pages)
• Duel Link: 3 clicks (3:22 mins, 58 pages)

LEARNING:

• People that click to sign up, still duel
• goto Duel after Sign Up
• Text A > Text B for conversion and engagement

Email: Your pictures are up on Knapkins (sent July 6)

35 emails

• Duel Link: 12 clicks (5:32 mins, 41 pages)
• Dish Link: 21 click (6:53 mins, 26 pages)

Email: Newsletter (sent July 1)

45 emails

• 32 clicks (7:00 mins, 73 pages)
• 3 googled “What is Knapkins?”