Testing Email Content

A) Email with “Hey Foodie”

• Find: 75 email address (30 minutes)
• Mail Merge: 75 email address & 75 blog url (18 minutes)
• Quantity: 75 emails sent (TOTAL 30+18=48 minutes)
• Sent around noon
• utm_source=foodbloglis_noname
• utm_medium=email
• utm_campaign=Aug3Blogger
• Subject Line: “Love your blog at _________!”      
• Main “Hey Foodie, Love your blog at _________!  We were wondering if we can feature it on our Knapkins. In July, we launched a new network to showcase the most delicious dishes created by a community of passionate foodies and food bloggers. Come by and play a game of ‘food duel’, or take a look at our top dishes of the week and get inspired with new recipe ideas. Once you submit your foodblog, we will automatically add photos from your new blog entries and notify you once its ready. Easy, eh? Click here to submit your foodblog www.Knapkins.com/signup/blogger Cheers, Christine & The Knapkins Team”

STATISTICS: 

• 52 visits 
• 13.61 pages viewed
• 4:41mins time on site
• 21 signups / 75 emails (28%)

RESULTS: 

• It took 2:30mins to result in 1 signup
• Estimated total foodbloggers: 10,000
• Extrapolation: 2,800 signups
• Time taken up: 107hrs

B) Email with “Hey Kristin”

• Find: 75 email address and first name (66 minutes)
• Mail Merge: 75 email address & 75 blog url & first name (22.5 minutes)
• Quantity: 75 emails sent (TOTAL 66+22.5=88.5 minutes)
• Sent around noon
• utm_source=foodbloglist
• utm_medium=email
• utm_campaign=Aug3Blogger
• Subject Line: “Love your blog at _________!”      
• Main “Hey _________, Love your blog at _________!  We were wondering if we can feature it on our Knapkins. In July, we launched a new network to showcase the most delicious dishes created by a community of passionate foodies and food bloggers. Come by and play a game of ‘food duel’, or take a look at our top dishes of the week and get inspired with new recipe ideas. Once you submit your foodblog, we will automatically add photos from your new blog entries and notify you once its ready. Easy, eh? Click here to submit your foodblog www.Knapkins.com/signup/blogger Cheers, Christine & The Knapkins Team”

STATISTICS:  

• 81 visits
• 14.16 pages viewed
• 4:15mins time on site
• 26 signups / 75 emails (35%)

RESULTS:  

• It took 3:25mins to result in 1 signup
• Estimated total foodbloggers: 10,000
• Extrapolation: 3,500 signups
• Time taken up: 198hrs

 

CONCLUSION A is 1.85 times faster than B and takes (198-107) 91hrs less work, but we’d miss out on 1,867 of 10,000 foodbloggers. Based on this trade off, I choose A.  I think with time/branding that we may be able to re-engage that missing 7% (35%-28%). There are so many factors that we haven’t considered – like combinations of A+B, actual # of foodbloggers, referrals/viral, automation, buying emaillist etc…

My head hurts. 5:00am and Math DO NOT mix well together…zzzz