AARRR – Acquisition, Activation, Retention, (Revenue), Referral

Kevin has been using mixpanel to track our retention. We`ll keep an eye out on the data.

Acquisition – How do our new players find us?

• S – stumbleupon, reddit (#)
• F – facebook, m.facebook (#)
• T – twitter, t.co (#)
• E – our email blast, about 200 a week (#)
• B – foodbloggers website (#)
• O – organic, seo, google, yahoo, bing (#)
• B – Bounce Rate (%)

Activation – New and Returning players, how long do they stay?

• Total Visits (100%)
• 5 Pages (%)
• 25 Pages (%)
• 5 Minutes (%)
• Sign Ups (%)
• Outbound Links to foodblogs where the recipe resides (%)

Retention – When do players return back? (We drip email them 1days, 3days, 7days, 7days, 7days…)

• 0 day (100%)
• +1 day
• +2-3 days
• +4-7 days
• +1 week
• +2 week
• +3 week

Referral

• FoodBlogs – Blog Entry
• Twitter – Retweets
• Facebook – Wall Message