AARRR – Acquisition, Activation, Retention, (Revenue), Referral

Kevin has been using mixpanel to track our retention. We`ll keep an eye out on the data.

Acquisition – How do our new players find us?

  • S – stumbleupon, reddit (#)
  • F – facebook, m.facebook (#)
  • T – twitter, t.co (#)
  • E – our email blast, about 200 a week (#)
  • B – foodbloggers website (#)
  • O – organic, seo, google, yahoo, bing (#)
  • B – Bounce Rate (%)

Activation – New and Returning players, how long do they stay?

  • Total Visits (100%)
  • 5 Pages (%)
  • 25 Pages (%)
  • 5 Minutes (%)
  • Sign Ups (%)
  • Outbound Links to foodblogs where the recipe resides (%)

Retention – When do players return back? (We drip email them 1days, 3days, 7days, 7days, 7days…)

  • 0 day (100%)
  • +1 day
  • +2-3 days
  • +4-7 days
  • +1 week
  • +2 week
  • +3 week

Referral

  • FoodBlogs – Blog Entry
  • Twitter – Retweets
  • Facebook – Wall Message

Img00934-20110827-1923

 

 

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