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Experiment O, P, I part 2 completed

Experiment O: 

 Assumption: Players will share if they got a perfect score.

Prediction: 15% conversion

Result: 7.5%

Decision: Keep anyways as the prompt is not intrusive.

 

Experiment P: 

 Assumption: Players will play more guess games if they are shown more details on how they are doing.

Prediction: 10% increase in games played

Result: 74% decrease!  People get discouraged seeing a bad record

Decision: Removed and may try to only show record for people who are doing well

 

Experiment I part 2: 

Assumption: Trying to optimize top 10 message

Prediction: 3% conversion

Result: 20% on prompt with date. Not that significant (7/35) but is quite better than the other 2 prompts.

Decision: Keeping prompt with date.

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Facebook open graph

We’re now setup for facebook open graph that’s supposed to go live this wednesday. So far, there are two actions that would publish to our users ticker and timeline. On complete guess game, and on favouriting a recipe. We also added an individual recipe page to properly publish to the graph.

Screen_shot_2011-11-22_at_12
Screen_shot_2011-11-22_at_12
Screen_shot_2011-11-22_at_12

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Experiment N, I, J completed

Experiment N: 

Assumption: share win on hard game

Prediction: 5% conversion rate

Results: 41 subjects, 10 shares, 24% conversion

Decision: Keep prompt and doing a follow up experiment that prompts users to share when there’s a 65% failure rate on guess game (currently set at 75%)

 

Experiment I:

Assumption: share top ten

Prediction: 3% conversion rate

Results: 524 subjects, 10 shares, 2% conversion (*due to bug, # of subjects that were actually shown the share prompt is likely less than the # reported)

Decision: Doing a follow up experiment to try to increase this percentage. 2 new versions of share prompt with updated text. 2% determined acceptable though.

 

Experiment J:

 Assumption: signup from duel 2

Prediction: 30% increase in signup Results: All versions had the same signup conversion

Decision: Reverting back to original call to action.

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3 New Experiments

Experiment O:

Assumption: Players will share if they got a perfect score

Screen_shot_2011-11-14_at_11

Metrics: % of players who share

Prediction: 15% of players will share

 

Experiment P:

Assumption: Players will play more guess games if they are shown more details on how they are doing.

Summary of the player’s record on top

Screen_shot_2011-11-15_at_4

Details on games the player has played

Screen_shot_2011-11-15_at_4

Metrics:

# of guess games played per player

# of revisits to play more guess games per player

Prediction:

10% increase in # of guess games played

 

Experiment Q:

Assumption: Players will vote more if the pictures are matched on more detailed categories (currently matching on sweet & savoury, testing on more detailed categories such as chicken, beef, pie, etc)

Metric: # of votes per player

Prediction: 7.5% increase in votes per player

 

And that is all. Now onto open graph…

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Increasing sharing

Added 2 new experiments to tries to increase sharing on our site.

 

Experiment N:

Assumption: Players will share a guess game if it was a hard game (75% incorrect) and they got it right.

Screen_shot_2011-11-10_at_2

Metrics:

# of tweets and likes

Prediction:

5% of displayed will share

 

Experiment I:

Assumption: Players will share if their vote got a recipe into the top ten (max 2 prompts/session)

Screen_shot_2011-11-10_at_3

Metrics:

# of tweets and fb shares

Prediction:

3% of players will share

 

Also, we finally added an about us page after many requests from our users.  Those pics we took at Google were perfect for this!

Screen_shot_2011-11-10_at_3

 

 

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Experiments K & J completed

Assumption J:

Player signup will increase if shown a better signup prompt page after first 25 votes.

Metric:

signup conversions on prompt

Prediction:

30% increase

Results:

Screen_shot_2011-11-08_at_12

Decision:

Revert back to controlled.  Going to follow up with another experiment this week with a different call to action though.

 

Assumption K:

Players will signup to play more games (prompted after 3 games played, and cannot play more until signed up)

Metric:

-signup conversion on prompt

-# of games played/non signed up player (watching for decrease here since we are putting up a wall on accessing more than 3 games)

Prediction:

same as controlled conversion % from J

Results:

Screen_shot_2011-11-08_at_12

Expected around 4.5% conversion. Result was around 35%.

Decision: 

Users need to signup before playing more than 3 games.

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Guess Game gaining momentum

With all the excitement happening with Guess Game lately, we’ve added an auto email for new guess games whenever one gets created (similar to our auto email when new dish has been added).

Screen_shot_2011-11-03_at_8

 

Long overdue, but we’ve also added a quick communication settings to the app so our users can select what and when to receive emails from us.

Screen_shot_2011-11-03_at_8

 

We decided to drop our leaderboard hypothesis for now. The initial assumption was that having a leaderboard and displaying relevant parts of it in the vote page and guess game page will drive our users to perform more actions as they can see in real time what actions they need to do to get into the next spot. However, there were challenges with screen real estate and implementation complexities that we decided against the experiment for now. We definitely need to do more work on the community/gamification side of things as our system doesnt really make much sense right now without the community stuff in place.