Experiment O:
Assumption: Players will share if they got a perfect score.
Prediction: 15% conversion
Result: 7.5%
Decision: Keep anyways as the prompt is not intrusive.
Experiment P:
Assumption: Players will play more guess games if they are shown more details on how they are doing.
Prediction: 10% increase in games played
Result: 74% decrease! People get discouraged seeing a bad record
Decision: Removed and may try to only show record for people who are doing well
Experiment I part 2:
Assumption: Trying to optimize top 10 message
Prediction: 3% conversion
Result: 20% on prompt with date. Not that significant (7/35) but is quite better than the other 2 prompts.
Decision: Keeping prompt with date.
The Making of knapkins.com 