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Increasing conversion, experiment dashboard updated

Added two experiments that tries to increase signups.

Assumption J:

Player signup will increase if shown a better signup prompt page after first 25 votes.

Metric:

signup conversions on prompt

Prediction:

30% increase

 

Split testing the following:

Community Call to action

Screen_shot_2011-11-01_at_4

Discovery call to action (screen is pulled from localhost, hence the shortage of pics)

Screen_shot_2011-11-01_at_4

Controlled call to action

Screen_shot_2011-11-01_at_4

Assumption K:

Players will signup to play more games (prompted after 3 games played, and cannot play more until signed up)

Metric:

-signup conversion on prompt

-# of games played/non signed up player (watching for decrease here since we are putting up a wall on accessing more than 3 games)

Prediction:

same as controlled conversion % from J

 

Also updated our experiment dashboard. Added some key metrics data in addition to just having conversions. Hopefully this will reduce the amount of manual reporting needed to validate our experiments.

Screen_shot_2011-11-02_at_9

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