0

Guess Game gaining momentum

With all the excitement happening with Guess Game lately, we’ve added an auto email for new guess games whenever one gets created (similar to our auto email when new dish has been added).

Screen_shot_2011-11-03_at_8

 

Long overdue, but we’ve also added a quick communication settings to the app so our users can select what and when to receive emails from us.

Screen_shot_2011-11-03_at_8

 

We decided to drop our leaderboard hypothesis for now. The initial assumption was that having a leaderboard and displaying relevant parts of it in the vote page and guess game page will drive our users to perform more actions as they can see in real time what actions they need to do to get into the next spot. However, there were challenges with screen real estate and implementation complexities that we decided against the experiment for now. We definitely need to do more work on the community/gamification side of things as our system doesnt really make much sense right now without the community stuff in place.

Advertisements
0

Increasing conversion, experiment dashboard updated

Added two experiments that tries to increase signups.

Assumption J:

Player signup will increase if shown a better signup prompt page after first 25 votes.

Metric:

signup conversions on prompt

Prediction:

30% increase

 

Split testing the following:

Community Call to action

Screen_shot_2011-11-01_at_4

Discovery call to action (screen is pulled from localhost, hence the shortage of pics)

Screen_shot_2011-11-01_at_4

Controlled call to action

Screen_shot_2011-11-01_at_4

Assumption K:

Players will signup to play more games (prompted after 3 games played, and cannot play more until signed up)

Metric:

-signup conversion on prompt

-# of games played/non signed up player (watching for decrease here since we are putting up a wall on accessing more than 3 games)

Prediction:

same as controlled conversion % from J

 

Also updated our experiment dashboard. Added some key metrics data in addition to just having conversions. Hopefully this will reduce the amount of manual reporting needed to validate our experiments.

Screen_shot_2011-11-02_at_9

0

Growth Engine Hypothesis

We started our experiment with having bloggers create guess games this week. Our assumption is that bloggers will not only help us generate content, but more importantly, bring their friends and fans to Knapkins to play their own games. This is the first step in building social right into our app. The next iteration would be to have people create games solely for the purpose of challenging their friends. Kind of like Zynga’s Hanging With Friends for recipe guessing.  We also started being more rigorous in defining our experiments. So far we’ve just been shipping and looking at data after the fact to make sense of things. Now we are making sure that we have the right cause and effect metrics (or measuring of metrics) nailed before launch, along with our assumptions and predictions of course. Will go into more details on our process next week. For now, here are some screen shots of our guess game create process.

 

step #1: Select a recipe

Screen_shot_2011-10-17_at_6

step #2: Select 5 correct ingredients

Screen_shot_2011-10-17_at_6

step #3: Select 7 incorrect ingredients

Screen_shot_2011-10-17_at_6

step #4: Challenge your friends (split tested)

Screen_shot_2011-10-17_at_6Screen_shot_2011-10-17_at_6

0

Product update: recipe guessing game

Shipped our first version of the recipe guessing game this past weekend. We’re pretty excited since we’ve been talking about this game for a while now, and its the first major addition to Knapkins that’s not tied to our voting feature. The game is a good addition to help us carry forward the vision to make recipe discover more fun and social. The next couple of iterations will be to make this more into a social game where our players create their own games and challenge their friends, taking inspiration from Hanging With Friends. So far the response has been great. One player emailed us saying that their “drunk husband loves the game and wants more”. Hehe. Its good to see that we’ve made someone happy. Total dev time around 4 days? Here are some screenshots.

Screen_shot_2011-09-26_at_1
Screen_shot_2011-09-26_at_1

0

Product update: points and challenges

After a long delay and living with a half implemented and deactivated points system, we’ve finally pushed out the first iteration. So far, it includes a points system for the actions we want our users to do most, and a few challenges. Just looking at the past few days data since it was pushed, our user engagement has gone up significantly. Let’s see how it does in the next couple weeks.  

Screen_shot_2011-09-15_at_5
Screen_shot_2011-09-15_at_5

0

Product update: messaging system added

Last week we added the ability for food bloggers to see who their biggest fans were by vote and by favourited. We also added a ‘send thx’ button (that led to a popup saying feature will be added soon) to see if they were interested in engaging with their fans, and we were happy to see that many of them were. So yesterday, we added a messaging feature to allow our users to interact with each other. We are starting with a blogger initiated message off their fan page, but will be adding it to various spots in the app as well for exchanges that are initiated by the user. Let’s see how this goes. The messaging system only took about a day to build since its a simplified version of the WoC messaging system, and we were able to borrow a lot of the interaction designs from facebook’s messaging system (although the look can definitely use some help).  Here are a couple of screenshots.

Screen_shot_2011-09-03_at_11
Screen_shot_2011-09-03_at_11
Screen_shot_2011-09-04_at_12
Screen_shot_2011-09-04_at_12